To promote continuous development, Omnica has concentrated a substantial amount of effort and resources into product development. We believe that the scope of product development should not be limited to just production practices or be entirely influenced by market demand but in fact be a fusion of both. In order to ensure product development is carried out to encompass the functionality of both production and  marketing, Omnica has two product development departments (PDDs), each  at the head office and  at the factory. Highly skilled pharmacists at the head office department are involved in research and development of new products, training medical sales officers (MSOs) and corresponding with prescribers on their scientific queries.